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Business Plan
When planning to start a business or expand an existing business, having a business plan is the most vital and the first step. It is difficult to define a business plan, and its definition may differ from one organization to another. However, it is simplest form business plan can be a document showing where you want your businesses to be after a certain period and how you are planning to get there. Thus, before starting a business, the business plan acts as the blueprint for building the business. Writing a business plan is usually the first and important step to get started. A business plan lays out the directions for the company’s future and indicates where to begin in carrying out the standards for success. A five-year financial projection should be available in making a complete business plan. The projection helps to know the amount of funding needed for one to start rolling out (Hafford-Letchfield, 2011).

The business plan should also provide definitions on how you would wish to operate your business. It includes a description of the management team. It should also have methods for interacting with customers, and the marketing strategy. The business plan can project a strategy that relates to the founders’ style of management. A business plan can serve numerous purposes. A company can use a business plan to seek to fund from investors. Another company can use the business plan for requesting a loan from a bank. Another company many simply need a business plan to lay out the strategy of the business as a way of ensuring their success. Whatever the case for the business plan, all businesses need it (Zaval, and Wagner, 2011).

Business Case
A business case is a formal document meant to convince a decision maker to prove a certain action. A business case explores the feasible approaches to any problem and enables the owners of the business to choose the best option for ensuring the success of the organization. A business case can also be a documented argument that is meant to convince the decision maker in proving a certain type of action is the best. Thus, the main rule of a business case is to articulate a clear path to the most attractive and desirable Return on Investment (ROI). A business case in its simplest can be a spoken suggestion. A business case specifically talks about a single problem that a business is facing. For example, the business case can point out that a business does not make an adequate amount of money on Sunday evening to cover the cost of operation. Additionally, a business case showing complex issues of the businesses need to present the information in a carefully constructed manner. The business case document has to examine the risks, benefits, and the actions as well as the actions that need consideration. The business case conclusion should present a compelling argument for the solution implementation (EPMC, Inc, 2011).

Project Plan
A project plan is a formal written document that is meant to guide the execution and control of a project. Having a project plan is vital for any successful project, and it is a vital document creation that needs creation before commencing on any business project. The project plan in IT means the Gantt chart as well as any document showing the activities of the project as well as the timeline of these activities. However, it is inaccurate to consider these documents alone as being the project plan. Precisely, these specific documents should be termed as being the project schedules and can be considered to be part of the actual plan of a project (Zaval, and Wagner, 2011).

A project plan can be for managing and calculating the associated risks. It can be used to control delivery and schedule. It can be used to communicate and document stakeholder expectations to the project and their products. A project plan provides an answer to questions like why is a business project sponsoring. What other tasks relate to the products? Which activities are necessary to complete the project and what are the main deliverables and products. Who will take part and what are their responsibilities in this project? What is the schedule of the project and when is the time for completing the projects’ milestones? (Shillito, 2000).

Therefore, the initiation of any project requires a vital and detailed document for tracking the functionalities, requirements, updating and scheduling of a project. A poor document will lead to disastrous results against the stakeholder’s wishes (Shillito, 2000).

Relations to each other
A business plan is among the five elements that are necessary for attaining the objectives of a project. The other elements are a business case, project feasibility study, FSR plan and the implementation plan (Triantis, 2013). A business plan is a decision-making tool that formalizes the project of either the new existing businesses in setting objectives and goals and presenting convincing evidence to the achievability of these goals. The business plan draws heavily from the knowledge derived from the business case development and also captures the results of the whole business planning processes. A business plan discusses the entity of a business its market, objectives, and goals, and explains actions. A project plan only covers a minimal unit within an operating business. The making of a project plan requires the good understanding of the operations of a company. It mentions the objectives and goals of a project, the objectives of a project or the target purpose of the project (Zaval, and Wagner, 2011).

Strategic business plan for Apple iPhone in Malaysia

The strategic business plan for Apple iPhone begins with an executive summary. This summary points out the main focus o the phone’s strategic plan. It presents the structure of the document. The first section is the analysis of the Smartphone in Malaysia’s industrial environment and a macro business environment. The second part reports on the customers buying habits in the market of Malaysia. The third section provides details abbot the implementations instructions and tactics for the marketing plan. The executive summary follows other vital parts of the formal document such as acknowledgment, index of tables, index of charts and the table of content. The main paper comprises of the introduction part that covers the background history of the company. Financial highlights, an overview of the product, research significance, and background. The second section covers the objectives of the report. The objectives are; 1. To analyzes the smartphone industrial environment including the completion trends in Malaysia. 2. to research into the behavior of customers of the iPhone users the Malaysian market. 3. To provide detailed implementation tactics and instructions of the marketing plan. 4. To provide a marketing plan for the company in the next three years. 5. To give recommendations on iPhone marketing in the next three years.

Section three of the business plan covers the research design. The author mentions that he will use both the quantitative and qualitative research methods in finding answers to the research question. The research question is can the iPhone series dominate the Malaysian market and the preference of customers just as the case of America? Part 3.2 is on data collection. It mentions that the main source in market analysis is using questionnaire and closed questions to find out the customer psychology activities and behavior. Other parts that follow are sampling, survey question design and implementation. Section 4 provides the vital part of the strategic situational analysis. It uses the PESTLE analysis to illustrate the external environment factors affecting the company. These factors are legal, environments, political, social and cultural factors.

1. In this course, we have focused on approaches that focus on the “higher levels” of the social-ecological model (organization, community, policy). What are two benefits of focusing public health practice on the higher levels versus the individual/interpersonal levels?

a. Please include specific examples to support each of the two benefits that you identify.

Community interventions and medical policies that cover higher levels, significantly contribute to minimizing the burden of poor health in the society as it covers an enormous number. For instance, community health nursing covers both the person and the entire family hence promoting good health. Through community nursing, it is easier to identify genetic disorders than it would be if the diagnosis and treatment got done at the individual level. After identification, proper treatment or preventive measure can get prescribed for the family, and even for the unborn children so as to treat or minimize the impact of the disorder. The general practitioner can also observe family interactions and risk factors that can be the cause if the disease. Ockene, et al., (2007), states that public health threats get addressed and prevented best from a community and multi-level perspective, through the media and increasing collaborations in the health systems.

Public health at higher levels is not only cheap but also encourages public participation hence improving the quality and state of health care. For example, community vaccination against a disease covers a wider number of individuals at a lower cost but delivers a great outcome as more people get vaccinated. Public health care at higher levels involves targeting communities with a similar factor such as geographic region, race, gender, or a particular health condition, and this makes it easier to manage using few resources in a short time framework. The media has also played a significant role in educating and mobilizing a large number of people regarding a certain public health concert at a low cost and within a short time.

2. Which one of the following approaches do you think should be the highest priority for public health practice? B. Community-Based Prevention C. Media Advocacy D. Prevention Policy & Legislative Advocacy E. Addressing Corporate Practices Explain and justify your choice, including responses to the following.

a. How does this approach contribute to public health practice?

b. Why is it more important/effective than the other approaches?

c. Why is it well-suited to an ecological perspective?

Media Advocacy

Media advocacy gets defined as a kind of public health communication that entails the use of various media for different purposes in the health sector. These purposes include communication of public health issues and measures, shape people’s opinion, mobilization of society’s activists and influencing decision makers on legal and public health policies. Media advocacy is a powerful tool for addressing numerous public health issues and threats more than community-Based Prevention, Prevention Policy, and Legislative Advocacy and addressing Corporate Practices. Media advocacy entails the multi-levels of public healthcare interventions that are individual, organization, network and society levels. It involves the prevention, treatment, and management of public health concerns.

Media applies different strategies to improve public health practice. One of the common techniques is through mass media (television, radio, internet, print publications and films) to disseminate information to the public (Edberg, 2007). Communication campaigns for public health practices such as campaigns against drug and substance abuse and best practices to promote public health that get communicated through public media influence people’s behaviors. Mass media may also get used to gain public support regarding a particular public health policy hence influencing the decision makers. The internet is also a vital tool for providing information concerning a public health issue as well as creating awareness. Technological advancement has also enabled easier interactions between the patient and the physician, such as tethered patient portals that allow communications between healthcare providers and the patient. These tethered patient portals enhance chronic disorder management, patient-health provider communication, patient’s compliance with medications and preventive services, and patient satisfaction (Otte-Trojel, et. al. 2014). The media also includes campaign programs such as the Truth campaign, campaign against HIV/AIDS, and National Youth Anti-Drug Media Campaign that promote public health through messages and campaign activities targeting the youth and parents. Media advocacy is also effective because, unlike the objective of addressing corporate practices that focus on a specific group, media advocacy reaches all individuals whether affected or not affected by the issue. Unlike prevention policy and legislative policy, media advocacy also covers o treatment and diagnosis of the public health issue.

Media advocacy is important and effective in the public health sector due to various reasons. Media advocacy can reach a broad audience in limited time. This audience includes decision makers, and individuals in remote areas that do not have access to a health facility, areas with poor infrastructure as well as areas hit by disasters such as floods. Media advocacy is effective since information always disseminated has a greater credibility than information presented through paid media advertisements. Media advocacy is also important since it is less costly. Media advocacy is one among the few public health interventions in which focus gets directed upstream to influence the environment in which individuals make various healthcare decisions. It gets used to accelerate and amplify the policy work so as to achieve the public health objectives for a safe and healthy environment in an informed and quick manner. Rowitz (2002), states that when media advocacy is community-based its most effective and entails collaborative measures at framing concerns, defining agendas, and monitoring the effectiveness of policy proposals.

Media advocacy in public health is well suited to an ecological perspective since it blends communications, politics, research and advocacy in achieving public health objectives (Dorfman & Krasnow, 2014).

3. Briefly, discuss which one of the approaches you think would be your preferred focus if you choose a career in public health. Some questions to consider:

a. Which one of the approaches do you feel best matches your personal strengths and weaknesses?

b. Which one do you feel is most aligned with the public health issues you are interested?

c. In what way do you anticipate that you would be involved in this approach?

Media advocacy
If I chose a career in public health, I would select media advocacy since by using the approach I would be able to reach a broad audience as well as influence public health policies. Through the use of creative writing which is one among my personal strengths, I would significantly make an impact in the public health sector. My publications and articles would emphasize on preventive and proper health habits, hence result in decreased health issues. I would also use research to identify emerging health threats and warn people in advance hence mitigate the impact of the risk or eliminate the problem.

Media advocacy is the most aligned with the public health issues of interest. For instance, most diseases are as a result of lack of information of certain avoidable actions. For example, diseases caused by poor dietary or tobacco and alcohol abuse or poor sanitation could easily get avoided and minimized if the community gets sensitized to the effects of these activities. Other diseases such as polio that can get prevented through immunization can get avoided if the society gets sensitized to the importance of vaccination of children at an early age. My aim in these activities would be to make the world a better place where diseases get prevented more that they get treated.

As an activist in public health sector, I would get involved in creative writing to sensitize people on certain components of public health. These components include effects of drug and substance abuse, the importance of maintaining a clean environment, proper hygiene, and public health. I would also get involved in organizing community support for the change in public health policies. I would also make publications regarding the current government policies regarding public health, the newest research regarding diseases and the effective prevention measures and also changes in the trend of the illnesses.