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Study Case
Various companies around the world have known the need to move with the speed at which the technology is moving. They seem to have realized that company’s growth does not is not largely reflected on the size but the speed of service delivery. No industry has known this more than the airline industry around the world and most the United States airline industry. Delta is leading the way in the implementation of wireless and mobile technologies in a bid to leverage on the services they provide to their customers. The implementation of the modern technologies and mostly the wireless and mobile technologies has seen Delta being ranked among the best airline companies in the world.

Study Questions
Question 1
a) Wireless technologies are among the modern technological inventions. Wireless technologies involve the transmission of data and information from one place to another without the help of wires, cables or any forms of the electrical conductor. The distance of transmission can be anywhere between few meters (Television remote control) and several thousand miles (Radio communication). Wireless technologies use devices such as cordless telephones, GPS units, wireless computers, mobiles, and satellite television among others (Hayden et al., 2001).

b) Mobile technology is the exact dictation of the name. Mobile technology is the form of technology that is portable. It is a reference to any device and gadget that can be carried and help to perform various tasks. The technology allows the user to perform the tasks via cell phones, laptops, and PDA among others (Hayden et al., 2001).

c) Importance of wireless and mobile technologies

Wireless and mobile technologies enable professionals to work and have a functional access to the Internet from anywhere and at any time without the need to carry cables and wires wherever they move. Additionally, it helps to complete the work from anywhere and on time thereby increasing productivity.
Wireless and mobile technologies enable doctors, professionals and other workers working from the remote areas to be in touch with the medical centers and officers through mobile wireless communications.
Wireless and mobile technologies help to alert urgent situation. The affected areas can obtain help and support using the two technologies (Fette, 2008)
Question 2

Delta is one of the high-tech airline companies in the United States. The airline company has implemented several wireless and mobile technologies such as Wi-Fi, mobile apps such as Fly Delta App, Delta Ticket Counter, and Delta Away We Go App. It has also implemented some business functionalities within social media such as the Facebook and Twitter. One of the essential metrics for the airline industry is the level of technology. The metric enables investors to compare levels of efficiency at a particular airline. It represents the likelihood of growth in the future and how much operating revenue such an airline company generates. The implementation of wireless and mobile technologies has improved its efficiency. Delta is ranked as the most efficient airline for customer services which has been enabled by the technologies (Delta Staff Writer, 2012).

Question 3
People have grown to be accustomed to seeing improvements in their experiences with goods and services they buy. Airline companies provide transport services to their customers. Delta is among the companies. Forbes Magazine has recently listed the company as one of the customer friendly company. Furthermore, it is efficient in the way it serves the people. However, the improvements have come due to the implementation of various organizational systems, wireless technologies, and mobile technologies. All the improvements have been necessitated by the growing competition if the industry and the need to increase revenue. The company implements most of its technologies according to the trend and needs in the industry. All the technologies the company has implemented recently have been necessitated by the need to move with the speed at which the technology and the world are moving. Additionally, the company evaluates the available technologies before deciding the most suitable and one which will bring the desired changes in the company (Delta Staff Writer, 2012).

The level of efficiency of the implementations has catapulted the company to great heights. The company’s listing as one of the most airlines has not come due to anything else other than the efficiency of the service due to its customers. The efficiency has been made possible by the various organizational systems, wireless technologies, and mobile technologies. The company has beaten several companies that have lagged behind in such technological implementations and deployment (Delta Staff Writer, 2012).

Question 4
Delta Airlines is one of the airline companies using their mobile and wireless technologies most strategically. The company could be the most strategic in the application of the mobile and wireless technologies. The above is true due to the various technologies it has implemented to serve the customers in the best way. Some of the technologies are the Wi-Fi in all its carrier airplanes. Wi-Fi is a wireless technology, and no other company has implemented. It is likely that most of the companies which will implement the technology later will borrow from Delta. The company has also developed various mobile applications such as Fly Delta App, which provides e-Boarding check-in options in more than eighty cities where the Delta operates around the world. Delta’s Ticket Counter is also one of the applications that enable booking through the Facebook without having to navigate to the company’s website. The company also has an innovative tool like the Delta Away We Go, which allows the customers share and plans their traveling experience with friends and families. Delta beats most of its competitors due to such technological implementations. The company would not have probably beaten other airline companies if they had such implementations. The fact that it has emerged top is an indication that most of its competitors are lagging behind in implementation, or their implementations are not strategic (Delta Staff Writer, 2012).

Question 5
The success of the business depends on its speed of goods and services delivery as opposed to its vastness. Businesses rely on the quick exchange of information. Wrong data and information lead to delays and eventual suffering of service and productivity. Mobile and wireless technologies have become essential for getting accurate and real-time information wherever and whenever it is needed. However, such technologies cannot function without support. Therefore, they require enterprise technologies to leverage the technologies. Some of the technologies are LAN. LAN enables the companies to track and connect their workforces using the Voice over IP (VoIP). Additionally, Delta has been using Facebook as an enterprise system. It does so by the use of Delta Ticket Counter which allows customers to book travel through the Facebook. Other enterprise systems are the company’s website and various mobile phones on which the applications will be installed (Delta Staff Writer, 2012).

Post-graduation self-promotion plan is a systematic process and activities that portray a graduate as an expert in their field, attract the ideal and potential employer and reveals how the graduate can help the business. A graduate should understand (Nelson, 2015):

The target audience to whom you will direct the promotion
Why you are going to promote yourself to the identified audience
What you are going to say about yourself during promotion
The plan has goals that it should meet to help the job candidate succeed in the process of job hunting. Some of the goals are (Georgiou et al., 2012):

To help provide direction thereby eliminating trial and error that would lead to saving time and money
To help and network with the main industries that fit the candidate career
To help the job candidate identify the skills that can be transferred
Determine various industries where the transferable skills fit
Resolve any challenges that hurt the candidates career and prevent the candidate from being invited for interviews
Candidate’s mission statement should appear in their plan. The mission state should, however, say what is important to the job candidate. The mission statement helps the candidate get his job hunting on track while also connecting with organizations with similar values and beliefs (Nasser & Abouchedid, 2012).

Key Self Promotion Tools
Market research: The tool involves the job candidate understanding trends in their field. They should also consult various resources such as the United States Department of Labor’s Occupational Outlook Handbook while also interviewing the professionals in the industry. They should also study the company they would like to work for and then use the information to write a cover letter and the resume (Tziner, Vered, & Ophir, 2004).
Marketing mix: The candidate should be familiar with the 4 Ps of marketing otherwise known as marketing mix that are a product, promotion, place, and price. The job candidate should then translate them regarding themselves and their career for success in job seeking (Tziner, Vered, & Ophir, 2004).
Product: The job candidate is a unique product with unique features and skills. The candidate should expose the features in the resume. They should let the employers know about the relevant job and leadership experience, membership to professional bodies, relevant skills, training, and education. On the same note, the job candidate should ensure their online promotion tools such as Facebook are clean and ready for the employer (Tziner, Vered, & Ophir, 2004).
Marketing: The tool addresses the cover letter, resume, phone calls, and interviewing. Marketing includes various things the candidate can use to get invited for an interview and eventually a job offer (Tziner, Vered, & Ophir, 2004).
Place: The tool includes various places the employer can access the job candidate. The candidate should ask themselves how they are reaching potential employers or people who can connect them to employers. It includes Internet job searching, cold calling, and networking among others (Tziner, Vered, & Ophir, 2004).